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Haynes, umr columnist 4 comments in 1992 a book entitled computer wars quoted bill gates as saying, ibm will fold in seven years. This complete summary of the ideas from louis gerstners book who says elephants cant dance. Gerstner find out who says elephants cant dance louis. Like it isnt a question of whether elephants can prevail over ants. Book summary who says elephant cant dance ibm slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This content was uploaded by our users and we assume good faith they have the permission to share this book. Big blue was behind the curve in every new computer technology that had been introduced in the past twelve years. How ibms digital marketing leaders drove change and optimized website usability marjorie j.

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